Master Concept's  updated logo presents a stronger and more mature image. The solid quotation mark reflects this. Also it can be read as a “m” and ‘c” in the negative area.

The name of MASTER CONCEPT is changed to capital letters as the company is now in a more serious market dealing with multi-million $ projects. It
should appear to be more confident and established. The concept of the number language is strong and a positive part of the existing brand.

The concept can be applied as a design element rather than apart of the logo. It becomes the visual language that stands alone or with the company name. The quotation mark in this context also appear as a wave – MASTER CONCEPT as the next wave of solution architect.

Your solution architect with an open dialogue!