Digital Asset Management Challenges 

• The marriage of rich media, multi-channel distribution, Web 2.0 technologies and usage analytics to deliver a more compelling and engaging, participative communication.

• The goal of the engaged audience is a deeper, more persistent relationship, where branded communications influence behavior – often characterized by driving revenues.

  Why Master Concept choose EMC solutions for our clients ?

1. EMC’s vision for digital asset management has evolved over the past few years as we’ve been one of the few vendors who have been able to deliver a unified story around both Digital Asset Management and Web Content Management. The lines between DAM and WCM are continuing to blur – next-generation websites are making extensive use of images, video, Flash, RSS feeds and other dynamic content – which must be managed and delivered by a DAM system. At EMC, we refer to this marriage of rich media, multi-channel distribution, Web 2.0 technologies and content usage analytics as “Interactive Content Management.” The end goal is to deliver a more compelling and engaging participative communication with end users. By better engaging with the audience, a deeper, more persistent relationship can be created where branded communications influence behavior. This often leads to increased brand awareness and revenues.

 

2. One thing to note is that at EMC, they have a dedicated development arm that is focused on the development of our DAM and WCM technologies and how they work together…and we deeply understand the specific needs of the media user and the web publisher. Not only do we have a strong R&D presence internally but we also have a strong developer community in the tens of thousands that leverage an extensive code exchange community and training program along with a large partner community. Companies such as Accenture, Crown Partners, Perficient, Bluefish, and Flatirons all have substantial Documentum expertise.