BigQuery’s Machine Learning (BQML) capabilities allows for the development of models with ease using Standard SQL. BQML can carry out the training, testing and predicting of the model without the need of data transfer to another place. This allows marketers to uncover and predict what will work in their future digital marketing campaigns based upon prior data.
BigQuery is a data warehousing platform that allows marketers to uncover what’s working and what can be improved in their digital marketing campaigns. With this invaluable insight, BigQuery allows companies to increase the effectiveness of their marketing campaigns by 79% and tailor these campaigns to their relevant goals. This article will demonstrate the tremendous capabilities of BigQuery to marketers and why it is a must-use for every digital marketer today.
Floodlight Counter and Sales tags are vital to tracking conversions of your Campaign Manager and DV360 campaigns. This article is about how they work and how they can be installed using Google Tag Manager (GTM).
Activate powerful Machine Learning insights and visualize your customer behaviour using this SUPER POWERED integration between Google BigQuery and Mixpanel