[MCTV] Google Maps Platform: Applying location-based service for O2O marketing

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Working with new norms and understanding customers' behaviour has never been more critical to business than it is today. Businesses are going digital and giving up their retail stores to narrow its operational cost and so on. But is that the only way to survive? Maybe our Director can share a secret with you.

Working with new norms and understanding customers’ behaviour has never been more critical to business than it is today. Businesses are going digital and giving up their retail stores to narrow its operational cost and so on. But is that the only way to survive? Maybe our Director can share a secret with you.

Director Point of View

While most of our customers are looking for a way to go digital, some of them are actually applying location-based service to scale up their businesses from online to offline (O2O) model.

Simply imagine, when you have developed your application you can easily send out notifications to your customer and direct them to your online store to buy online. But in fact, more than 80% of customers refuse to purchase online because of shipping costs. 

What if you can actually send out a notification to your customer when they are passing your store? You can also direct your customers to your store with an actual route. With Google Maps Platform support, the above situation is not an imagination but a reality. If you are planning to have an offline store or event, location-based service can help you to draw traffic from your online channels.

What is Location-based Service?

It sounds like a new solution for retails, so, what actually is Location-based service? Location-based service grants users access to relevant, up-to-date information about their surroundings and allow businesses to provide current updates to their customers.

As the biggest location-based service provider, Google Maps Platform provides full suite of APIs including Maps, Route and Places to build customised agile users experiences. That helps providing a new level of convenience that changes the way you interact with your customers

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