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What is Amplitude?

Amplitude is a product analytics tool that helps businesses understand how users interact with their digital products. It provides insights into user behavior, such as how they navigate through a website or app, which features they use most, and which ones they ignore.

With this information, businesses can make data-driven decisions to improve their products and increase user engagement. It is a powerful tool for businesses looking to optimize their digital products and improve the user experience. By providing detailed insights into user behavior, businesses can make data-driven decisions and drive growth.

What can Amplitude Do for you?

Event Tracking

Event tracking allows businesses to monitor specific user actions, such as clicks or page views, and analyze how frequently they occur.

User Segmentation

User segmentation allows businesses to group users based on shared characteristics, such as demographics or behaviour patterns.

Funnel analysis

Funnel analysis allows businesses to visualize the user journey through their product, identifying where users drop off and where they convert.

A/B Testing

A/B testing enables businesses to test different variations of their product to see which performs better.

Retention Analysis

Retention analysis helps businesses understand how well they're retaining users over time.

Predictive analytics

Predictive analytics allows businesses to forecast user behaviour and make informed decisions about future product updates.


why Amplitude is Good for you?

Deep Insights for Data-Driven Decisions

Amplitude’s powerful analytics platform helps you understand user behavior, identify patterns, and make informed decisions backed by data. By leveraging real-time insights, you can optimize your product for better user engagement and drive growth.

Effortless Integration and Scalability

With its seamless integration into your existing tech stack and ability to scale with your business, Amplitude is designed to grow alongside your product. Its robust APIs and SDKs make it easy to implement, ensuring a smooth transition and minimal disruption to your workflow.

Customizable Dashboards and Reports

Amplitude offers a highly customizable and intuitive interface, allowing you to tailor your analytics experience to your specific needs. Create custom dashboards, generate detailed reports, and set up goal tracking to monitor your product’s key performance indicators (KPIs) with ease.

Collaborative Product Development

Foster a data-informed culture within your team by leveraging Amplitude’s collaboration features. Share insights, align on goals, and make data-driven decisions as a team to create the best possible product experience for your users. Don’t miss the opportunity to try Amplitude and unlock your product’s full potential.

Who uses amplitude?

Trusted by companies across Multiple industries

Why Master Concept?

Master Concept is the sole partner in Hong Kong, China and Taiwan, and we provide the following 4 main services:

Managed Service


1 year Amplitude for Free!

Join the Start-up Program and get a one-year free subscription to our product intelligence platform and access to the Amplitude community. Amplitude will help you demystify your users and turn them into customers.

Your start-up is eligible for our Scholarship program if you:

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